When Web2 Meets Web3: The Doodles x Crocs Story.
I'm a big fan of collaborations between brands. When chosen well, 1+1 can indeed equal 3, offering a compelling way to tell a story.
Collaborations with Web3 brands offer an excellent avenue for Web2 brands to acquaint themselves with the Web3 universe.
Recently, Doodles and Crocs have come together. I like Doodles' design aesthetic – it's playful, vibrant, and distinct. The same sentiment holds for the Crocs brand, making the collaboration feel quite organic.
There will be a limited edition of Crocs featuring a bespoke Doodles design, accompanied by 6 Jibbitz. Doodles holders can secure these at a special price and get early access.
Extending the product beyond just Doodles owners allows both brands to reach and engage a broader audience.
Who will get a pair? (I won’t; I never had a pair of Crocs 😊).
Links
Official Announcement
More Infos
Have a great weekend
Jürgen