NFT News, 14.04.2023
As we wrap up the week, let's explore some developments from the past two weeks, focusing on the fashion and luxury industries in the Web3 space.
(Sadly, Twitter embeds don’t work at the moment with Substack. That’s why you only see the link and no post preview. I hope this issue gets resolved soon)
Currently, Adidas is building momentum. As one of the first brands to venture into this domain, they've experienced highs and lows. However, they're rebooting their efforts, and the community is embracing the changes.
Here are a few recent updates from Adidas:
The announcement of "Alts" and the option to burn previous NFTs for an "Alt":
https://twitter.com/indigo_herz/
Launch of a new site:
https://collect.adidas.com/
Roadmap details:
https://twitter.com/indigo_herz/
A thread on their Web3 journey from past to present:
https://twitter.com/agsabri1/
Continuing in the fashion realm:
Gucci is among the most engaged brands in Web3 and Metaverse-related initiatives. Their latest collaboration with Yuga Labs is called "Otherside Relics by Gucci":
https://twitter.com/gucci/
For a limited time, select NFT holders could acquire an update for their NFT. The metadata of their NFTs was updated. This summer, those who own a "Kodapendant" can claim a physical Gucci pendant. A really nice site explaining all the details:
https://kodapendant.otherside.xyz/
This venture generated nearly $5.7 million in revenue within 24 hours for Yuga and Gucci:
https://twitter.com/AltApe_eth/
For more on Gucci's past Web3 and Metaverse endeavors, check out this summary: https://twitter.com/atareh/
Patricia Haueiss recently launched a Metaverse Fashion Guide: https://www.patriciahaueiss.com/
Porsche is on the right track, continually innovating and keeping their community satisfied:
https://twitter.com/iyamfeddas/
Those who purchased one of the 10 RTFKT x Nike NFTs can claim their physical pairs End of April. RTFKT released final product shots:
https://twitter.com/RTFKT/
They also dedicated an entire site to the collaboration:
https://af1-lookbook.rtfkt.com/
RTFKT launched a page for all creators in their ecosystem:
https://twitter.com/RTFKTcreators/
The potential of AI and RTFKT 3D files (of course, also 3D in general) in the future is mind-boggling:
https://twitter.com/vegagenesistm/
Some "other stuff":
I always enjoy the work of Malte and Bright Moments. Their latest collaboration involves Japanese virtual influencer "Imma":
https://twitter.com/brtmoments
Damien Hirst recently launched an innovative new NFT project that seems to have gone somewhat under the radar:
https://www.theartnewspaper.com/
Mastercard announced an Artist Accelerator and an NFT Music Pass, providing access to exclusive content, AI music tools, and various Web3 opportunities. It's exciting to see Mastercard taking a different approach than other brands: https://twitter.com/bepositive/status/
All the details:
https://artistaccelerator.mastercard.com/
If you haven't seen it yet be sure to check out A16's new report on the state of crypto and Web3 for an insightful weekend, read:
https://a16zcrypto.com
Enjoy your weekend!
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