NFT News, 03.05.2023
Spring is here, and things keep moving forward. What has happened recently?
Adidas did a lot of great things in the past few months, and this is a thread explaining why many people think Adidas is the best Web2 Brand in Web3:
https://twitter.com/_Flayzzz/status/1647579702490693634?s=20
Adidas integrated token gating into the Confirmed app. This is pretty cool, and rewards NFT holders with access to custom products that bots will never be able to cop:
https://twitter.com/indigo_herz/status/1648748169298161667
Pharrell Williams is not only Creative Director at Louis Vuitton but also at Doodles. They are pulling off a nice collaboration between Doodles, Pharrell's brand "BBC," and Adidas.
https://twitter.com/Pharrell/status/1652447374814453767?s=20
Vlad is part of Adidas' Web3 team and wrote down his experiences from the past few months. Excellent insights from someone hands-on:
https://twitter.com/big_fish/status/1652624024160309249
LVMH is training its workforce in an internal "Web3 academy." Education is a great start for every brand.
https://www.linkedin.com
Last weekend, RTFKT hosted a great exhibition in Tokyo, done by Studio Betak:
https://twitter.com/RTFKT
They also teased their upcoming "Animus Collection." Everything is known so far in one thread:
https://twitter.com/ChazForsman
Is Canon launching an NFT marketplace? It could make a lot of sense to authenticate images in the future:
https://decrypt.co
How do enterprises really feel about the Metaverse? Is it all dead? Some numbers shine a light on it:
https://www.brainxchange.com
Now you can also explore Changi Airport on Roblox:
https://www.straitstimes.com
Starbucks keeps building, and here's a nice write-up from someone who can use the app already (US only at the moment):
https://twitter.com/astein13/
An article on why Web3 loyalty might actually work:
More to read about why the future of brand loyalty is built on Web3:
https://medium.com
And Dubai is building the Crypto Tower – "The Crypto Tower is the first building in the world to be entirely built using a smart contract. Each square foot is equal to one NFT." Why not?
https://cryptotower.com/#aboutTp
Have a great rest of the week!
You can also follow me on Twitter and LinkedIn. Not yet subscribed to this newsletter? No problem: