Let's start with something heartwarming. It is just a commercial. But one that celebrates creativity and has a lovely story to tell. The entire spot was filmed using an iPhone. Watch the story unfold: Apple Holiday Spot & Behind the Scenes.
Nike pushes RTFKT further. This is basically the first time Nike has targeted their 306 Mio Instagram followers for their "Web3 brand":
RTFKT just launched a few colorways of the Crypto Dunk – real sneakers, nothing virtual. I had to get the white one:
As a few brands recently did, RTFKT launched their own "island" in Fortnite. It makes a lot of sense to go where the audience is.
Recently, I dove deeper into sports marketing. And it is interesting to see how important the intersection between sport and fashion is. It will be even more in the future. According to Business of Fashion, the global sports-sponsorship market is expected to surge from $63.1 billion in 2021 to $109.1 billion by 2030. The highlights here, the full report behind the paywall.
Lastly, Adidas's unique blend of football, music, luxury, and tech in collaboration with Bugatti is pretty cool. This campaign embodies the fusion of diverse worlds by featuring Rafael Leao, not only a football star but also a hip-hop artist. The Adidas X Crazyfast Bugatti was available in just 99 pairs, auctioned in crypto:
That's it for today! Don’t forget to follow me on LinkedIn.
Jürgen